Harness the Power of User-Generated Content (UGC) to Drive Trust, Engagement, and Sales

In today’s digital landscape, consumers crave authenticity—and User-Generated Content (UGC) delivers.

Building Trust Through Authenticity

In a world full of ads and polished marketing content, consumers are turning to something much more authentic—User-Generated Content.

86% of consumers trust brands that share UGC because it’s real, relatable, and unbiased.
60% of consumers believe UGC is the most authentic form of marketing content, making it a key tool in establishing trust and fostering long-term relationships with your audience.

Unleash the Power of Real Stories and Experiences

UGC isn’t just about trust—it’s also about results.

UGC-based ads have a 4x higher click-through rate than traditional ads. This means more eyes on your product and more customers clicking through to learn about your brand.
53% of shoppers say UGC makes them more confident in their purchasing decisions than professional photography. Consumers are drawn to seeing your products used in real-life settings, increasing their comfort and confidence in their choices.

UGC Drives Conversions Like No Other Content

Including UGC on e-commerce product pages increases conversions by 161%. When prospective buyers see real-life photos and reviews, they’re much more likely to make a purchase.
92% of consumers trust reviews and testimonials more than traditional advertising, making it clear that UGC is a key driver in building credibility and influencing purchase behavior.

At This Side Up Brand Studio, we help brands unlock the full potential of UGC to connect with their audience, increase conversions, and build lasting customer loyalty.

Curious to see how we've transformed brands? Explore our work below.

Business Upturn

See the work

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